There are also serious doubts about the conventional wisdom that digital advertising is the best means of reaching customers. Last year, Proctor & Gamble (NYSE: PG) cut its digital advertising spending by $200 million because that medium simply was not working, Ad Age reported. The money was reinvested in other areas such as television, e-commerce, and audio (radio). There are two ways that newspapers like The Times and The Post might make a lot of money in today’s world.