There’s no guarantee this will work, but Emercoin is utilizing a proven business model to tap a potential source of income. That shows the company behind it has an astute management team that understands they need to make money to survive. • Visitor: An ordinary web-user who clicks on an advertisement on the Host's website and arrives at the Buyer's website. That sounds simple until one realizes that it sounds a great deal like the Google advertising which financed the building of the Alphabet (NASDAQ: GOOG) empire. Google generated $95.38 billion in advertising revenues in 2017, Statista reported. That accounted for 70.9% of Alphabets’ (NASDAQ: GOOGL) 2017 revenues of $110.9 billion.