In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
Therefore, I do not expect Amazon Fresh to be a major player in brick-and-mortar groceries for a decade. Instead, I think Amazon Fresh will grow slowly in a few affluent regions such as Los Angeles, Chicago, Denver, and Long Island.
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Normally nobody would ask if a company that reported $122.662 billion in revenues last year can survive. We are not
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This means that 365; and not the supermarkets, might be the real reason Amazon bought Whole Foods. Therefore both Whole Foods and the US grocery industry might be changed beyond recognition by Amazon and 365.
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