In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
The Apple-zombie press is hyping up the Current C “postponement” as a victory for Apple Pay, yet it could be a serious defeat for Apple’s (NASDAQ: AAPL) payment app.
The danger for Apple; and Alphabet’s (NASDAQ: GOOG) Android Pay, is that Big Retail has concluded that app payment is a niche product that will not drive many sales. The retail giants’ executives think that contactless payment is simply not worth the time and effort.
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The retail behemoths could also be locking themselves out of a huge market, by not accepting mobile payments or contactless payments. Statista estimates that Americans will spend $210.45 billion in contactless payments by 2019.[2]
The number of contactless payment users is also growing dramatically, in 2014 16.4 million Americans used contactless payments, Statista found. That number grew to 23.2 million at the end of 2015. It is expected to grow to 37.5 million by the end of 2016, 50.2 million by the end 2017, 58.8 million by New Year’s Day 2019 and 69.8 million by the end of 2020.[3]
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The glacial speed at which retailers are added to Apple Pay does not seem to be improving, despite the vast
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The list of Apple Pay retailers demonstrates that Tim Cook is still having serious problems promoting the solution. The nation’s largest and most profitable retailers are resisting Apple Pay, while many troubled brands are accepting it.
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Some retailers, such as Walmart and dollar store operators, might view Apple Pay as a niche product that only appeals to a small upper-income segment of the population. If you look at Apple Pay’s website, you see a multitude of high-end urban brands such as Whole Foods and Petco but a shortage of working-class retailers. Bloomingdales is present, but Kmart is nowhere to be seen.
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The release stated that Amex card members are “expected to be the first to use Apple Pay in Canada and Australia beginning this year.”
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It looks as if you can finally make Apple Pay payments with the Discover Card. Although the media has done
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As you can see, many of the biggest names in American retail are still missing from the list, including the nation’s largest supermarket operator, Kroger, which owns such chains as Ralphs, Fred Meyer, Smiths, Harris Teeter, and King Sooper’s. All of the dollar store operators; Walmart, the largest retailer in the universe; Amazon.com; most department stores; and all of the hardware and home improvement stores are also missing.
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A look at Apple Pay’s website indicates that most of the retail outlets taking the payment app are specialty stores and smaller regional chains. From the looks of it, Apple is still having a very hard time getting retailers to adopt its payment solution.
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Square has also tried to launch its own payments apps called Square Cash and SnapCash. Square Cash is a payments app similar to Venmo and Apple Pay; SnapCash is a variation of Square Cash reengineered to work over the popular social network Snapchat. In other words, it’s Square’s answer to Venmo. One difference is that it can work with merchants that use Square.
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