Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche

helps Kroger counter Amazon (NASDAQ: AMN)

Grocery Wars

Can Kroger Keep Growing?

This service enables Kroger to reach groups that might avoid traditional grocery stores such as Millennials who do not own cars, and residents of fast growing urban areas far from suburban supermarkets. It also taps shoppers with more disposable income; who are more likely to order higher priced goods, which can compensate for food deflation.

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