Is Fiat-Chrysler Making Money?

Jeep is planning to bring out a plug-in hybrid version of its iconic Wrangler in 2020, The Free Press reported. The Wrangler is the basic four-wheel-drive Jeep modeled on the iconic off-road vehicle that served America’s military in three wars.

The Alphabet (NASDAQ: GOOG) alliance is vital to Chrysler’s future, because it provides access to autonomous vehicle technology, data, and expertise, without a lot of risks. Another alliance that Fiat Chrysler should seriously consider is one with Tesla Motors (NASDAQ: TSLA) which has vast amounts of expertise in electric and autonomous vehicle technology.

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Will Pacifica Save Fiat Chrysler?

Instead it is rideshare drivers; those hardworking immigrants and unemployed factory workers who make their living through Uber and Lyft that will make Pacifica a hit. As I noted last year the Pacifica seems designed for ridesharing. Some of its basic features include:

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Will Minivans Save Fiat-Chrysler?

Minivans are more of a contrarian investment than you might think because they are the perfect vehicle for use in the ride-sharing business. A Chrysler Pacifica or Dodge City Master Pro; particularly one equipped with a diesel, electric or hybrid engine, would be the perfect Uber car. It can seat several passengers, it is stylish and there is plenty of room for luggage for the airport run.

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Fiat Chrysler fights to Survive

Despite this I would say that Fiat Chrysler is not a value investment because it looks like a weak company sustained by some very strong brands. Dodge and Jeep in particular have great reputations in the US.

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