Kroger’s Effort to Kill Whole Foods

Another possibility is that Kroger will take over select Fresh Market locations. Main & Vine could be the prototype for transforming those stores into something more successful. Whole Foods had better keep a close watch on Kroger; the nation’s largest grocer could soon be in a position to steal most of its business. Main & Vine proves that Kroger can successfully copy Whole Paycheck’s business model and do a better job of executing it.