In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
This makes Sears and McDonald’s the opposite of value investments, because you will lose money with them. Stay away from Sears and McDonalds they are great American brands doomed by greedy and perhaps incompetent management.
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The problem at McDonald’s is that its revenues are in freefall; and have been for some time. Over the two years between June 2014 and June 2016, revenues under the Golden Archers fell by $3.17 billion, or by around 11%. McDonald’s reported revenues of $28.3 billion in June 2014 and $25.13 billion in June 2016.
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