In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
t looks as if Current C is probably dead, but at least two major new payment apps are rising from its ashes. Both Walmart Pay and Chase Pay have the potential to be far larger than Apple Pay, which is bad news for Apple Inc. (NASDAQ: AAPL). Those brands and not Apple Pay could be the future of payment.
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The Apple-zombie press is hyping up the Current C “postponement” as a victory for Apple Pay, yet it could be a serious defeat for Apple’s (NASDAQ: AAPL) payment app.
The danger for Apple; and Alphabet’s (NASDAQ: GOOG) Android Pay, is that Big Retail has concluded that app payment is a niche product that will not drive many sales. The retail giants’ executives think that contactless payment is simply not worth the time and effort.
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The list of Apple Pay retailers demonstrates that Tim Cook is still having serious problems promoting the solution. The nation’s largest and most profitable retailers are resisting Apple Pay, while many troubled brands are accepting it.
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Some retailers, such as Walmart and dollar store operators, might view Apple Pay as a niche product that only appeals to a small upper-income segment of the population. If you look at Apple Pay’s website, you see a multitude of high-end urban brands such as Whole Foods and Petco but a shortage of working-class retailers. Bloomingdales is present, but Kmart is nowhere to be seen.
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One interesting possibility is that Walmart is planning to start accepting Apple Inc.’s (NASDAQ: AAPL) Apple Pay and Alphabet Inc.’s (NASDAQ: GOOG) Android Pay in its stores when Walmart Pay appears. There is a strong incentive for Walmart to do so; accepting such electronic payment decreases costs by increasing efficiency and eliminating paperwork, something Walmart loves.
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PayPal Holdings (NASDAQ: PYPL) is a really great company that could be a victim of its own success. PayPal’s signature
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It looks as if you can finally make Apple Pay payments with the Discover Card. Although the media has done
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As you can see, many of the biggest names in American retail are still missing from the list, including the nation’s largest supermarket operator, Kroger, which owns such chains as Ralphs, Fred Meyer, Smiths, Harris Teeter, and King Sooper’s. All of the dollar store operators; Walmart, the largest retailer in the universe; Amazon.com; most department stores; and all of the hardware and home improvement stores are also missing.
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