In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
Equally important is the way in which Apple can test the use of Apple Pay at vending machines. If it is successful in USA Technologies’ machines, Apple Pay can be adapted to the Redbox video rental machines, which are found at almost every supermarket in the United States.
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The problem is that demand for Redbox’s rental volume is falling off. The service’s usage peaked at 772.9 million in 2013 and fell to 717.1 million in 2014 and 587.6 million in 2015, Variety reported. This affected Outerwall’s revenue, which fell from $2.292 billion in December 2014 to $2.193 billion in December 2015.
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