Proctor & Gamble Dumping Digital Advertising Archives

daniel November 6, 2017November 7, 2017 Alphabet (NASDAQ: GOOG), Alphabet (NASDAQ: GOOG) has become a value investment, Alphabet (NASDAQ: GOOGL), Alphabet (NASDAQ: GOOGL) is displaying a lot of the classic value characteristics., Alphabet’s Great Business Model, Alphabet’s Revenues Exceed $100 Billion, Digital advertising fraud will cost brands $16.4 billion worldwide in 2017, Google has $100 million in the Bank, he $16.4 billion Threat to Google’s Business Model, Proctor & Gamble Dumping Digital Advertising, The most extraordinary figure at Alphabet is cash and short-term investments which were $100.14 billion

Yes Google is a Value Investment

There is a $16.4 billion two-fold threat to Alphabet’s advertising-based business model out there that a lot of investors will not see coming. It is advertising fraud and Big Business’s growing dissatisfaction with digital advertising in general.

Digital advertising fraud will cost brands $16.4 billion worldwide in 2017, the ad-verification company Adloox and The&Partnership predicted in April. That figure marks a 20% increase over the $12.5 Adloox estimated that brands lost to fraud in 2016, CNBC reported. Not surprisingly this level of fraud is upsetting some major advertisers.