In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
The first thing you are going to want to do when looking to start your new company is to identify what your company is all about. This starts with the product you are selling and who you are you going to sell it to.
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I have an MBA with a specialty in e-business and years of experience in blogging and online promotion, yet I learned a great deal from the book. For example I was only vaguely aware of the SMS (short messaging service) solution WhatsApp which has one billion users around the world but is little used in the United States where I live.
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