Can the WWE still make money?
Thus, many people will consider WWE a dinosaur. To explain, World Wrestling Entertainment (WWE) is a holdover from an earlier era of entertainment that has survived into the modern age.
Read MoreIn individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
Thus, many people will consider WWE a dinosaur. To explain, World Wrestling Entertainment (WWE) is a holdover from an earlier era of entertainment that has survived into the modern age.
Read MoreRampage was the top rated cable show in the coveted 18-49 demographic on 27 August. Impressively, Rampage’s ratings were 20% higher than an NFL preseason game on ESPN, Wrestling Observer notes. Hence, WWE has an AEW problem, but the National Football League could have a bigger AEW problem.
Read MoreThus, WWE is gaining some value in a pandemic. Notably Stockrow estimates WWE had a 18.89% revenue growth rate in the quarter ending on 30 September 2020. That revenue growth rate rose from -16.89% on 30 June 2020 and fell from 59.5% on 31 March 2020.
Read MoreWWE’s woes cast doubt on the future of streaming video. Remember, WWE was a streaming video pioneer with its WWE Network.
Read MoreTherefore, conspiracy theorists can speculate Linda McMahon and the WWE could move money from controversial Saudi Crown Prince; and wrestling mark, Mohammad Bin Salman Al Saud (MBS) to Trump’s reelection effort.
Read MoreMeanwhile, WWE is burning cash at an alarming rate. The promotion reported a negative free cash flow -$10.08 million, a financing cash flow of $-11.57 million, and an investing cash flow of -$9.87.
Read MoreStrangely, Epic Games’ Battle Royale Shooter game sensation Fortnite could be partially responsible for WWE’s ratings woes.
Read MoreAll In demonstrates that YouTube is a more powerful media than cable TV.
Moreover, Alphabet (NASDAQ: GOOG) is responsible for All In’s success. All In demonstrates that YouTube is a more powerful media than cable TV. Being the Elite and all the video of New Japan, Ring of Honor, and other shows on YouTube made All In possible.
Therefore, WWE’s focus on cable TV and Facebook (NASDAQ: FB) video is probably a waste of time of and money. A smart move for WWE would be to cancel Miz & Mrs. and spend the money saved on hundreds of YouTube videos.
Cody Rhodes is ably demonstrating that WWE’s business may have no value and little future.
This means Rhodes’ event has outsold everything held by the ECW, or TNA, and its successor Impact. What is more incredible is that Rhodes achieved that with no corporate backing and little help from the big media. Instead, all Cody needed was a little leveraging of digital technology and some shrewd guerrilla marketing.
That makes WWE a pretty good metric for other traditional entertainment companies that are trying to transition to digital-content providers. We might be seeing the future of companies as diverse as TV networks like CBS (NYSE: CBS) and movie studios like Lionsgate Entertainment Group (NYSE: LGF.A) at WWE.
The advantages of this business model are that the WWE can generate cash flow without having to pander to advertisers.
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