With the likes of social media marketing, search engine optimization and pay-per-click advertising all available at a click of a button, it can be all too easy to discard print media.
However, that would be a mistake.
In today’s digital world, print media is needed more than ever before as consumers are starting to become overwhelmed by the bombardment of online content.
From the high level of trust to the ability to reach your target audience, keep reading to discover five reasons why print media is still relevant.
1. Print media is tangible
Whether you choose to invest in a brochure, a poster, or a banner from Soyang Europe, one of the main advantages of print media is that your customers can see and feel the item your selected promotional items.
Not only does this offer enhanced value for money as the item can be used time and time again, but it also creates a more real connection between your brand and your target audience.
2. Print media is trustworthy
It has been proven that print media is still the most trusted form of advertising. In fact, research shows that print media is trusted more than other forms of content by all demographics, including the hard-to-reach millennials.
Why is print media so trusted? As well as being less intrusive than other types of media such as pop-up ads, print media also allows people to consume the content on their own terms.
3. Print media is bespoke
Print media has the unique ability to engage with the right people at the right time, which can significantly help in driving engagement in your brand. For example, by hanging a promotional banner in front of your store, you can grab the attention of passers-by and increase footfall.
Plus, as a banner can be used multiple times, you can continue to boost brand awareness and boost brand recognition over a long period.
4. Print media is engaging
As briefly touched on above, print media can be much more engaging than other types of advertising. A combination of easy to read formats, appealing visuals, and the fact that print material has a higher retention rate all result in increased engagement and, in turn, sales.
5. Print media delivers a high ROI
ROI, return on investment, is a key factor when deciding what marketing strategies to invest in as it helps to ensure you get maximum results for the money you put in. The beauty of print media is that you can use both point of purchase and point of sale materials to target consumers at the exact time they are ready to spend.
For example, a well-targeted direct mail campaign can connect with an audience who is likely to open their mail and who wants your product or service. Plus, as a tangible promotional item, even if that particular consumer is not interested in what you have to offer, they may share it with someone who is.