Many brands focus on selling one product to one customer, which is a huge mistake. If you want to maximize your company’s finances in 2021, you must master the art of cross-selling your goods and services.
For example, if you run a beauty brand, you must encourage them to buy more than one beauty product, sign-up for a monthly subscription box, and become a loyalty program member.
If you’re unsure where to start, check out these six clever ways a business can cross-sell to customers.
1. Train Your Team
Many successful brands have mastered cross-selling by aiming to serve consumers. Rather than pushing products onto a customer and forcing them to run for the hills, your team must naturally recommend products.
For instance, they could describe how an additional product or another service could suit a customer’s initial purchase. Identify your customers’ potential problems and train your team to recommend products that will resolve them.
2. An Engaging Email Signature
Your email signature should feature more than your name, job title, and telephone number. If you want to generate bigger sales, you must use your email signature to cross-sell and upsell your products.
For instance, Rocketseed can help you add interactive content into your email signature, which you can integrate with a CRM. For example, the email banners can send tailored cross-selling and upselling messages to existing leads, which could convince them to buy an additional product or service.
3. Create Compelling Bundles
Bundles can convince a customer to add more products to their cart. Create packages that feature complimentary items that can resolve customers’ problems or save them money.
Instead of buying a single product or service, a customer might be more likely to purchase two or more items to secure a discount.
4. Don’t Be Too Pushy
As mentioned, pushy sales tactics are off-putting to customers and might appear spammy and unprofessional.
If you’re retargeting the same Facebook advertising or email newsletter discounts to customers, they might refuse to engage with your business in the future. Less can be more. Avoid a hard-sell to maintain your brand’s credibility.
5. Promote Existing Customers’ Purchases
Amazon is an expert at cross-selling. If you’ve ever shopped on the eCommerce site, you’ve likely spotted the “Customers who bought this item also bought…” section.
The popular brand provides recommendations for products you might like based on your order, as well as other similar customers’ past purchases. For this reason, you could make similar recommendations to your customers to increase the likelihood of them buying an extra product or service.
6. Feature Expert Recommendations
Consumers often trust other customers and independent experts. If an industry expert has used your product or service, ask if they would be happy to provide a quick review that you can feature on your sales and landing pages.
It could convince your web visitors to buy additional goods or services from your brand, as it is less likely to disappoint.