A visit to 777.Bingo’s website reveals no plans for a token sale. Instead the company, refreshingly, focuses on the product it wants to sell games. Even the name of the company’s token is hard to find through its site. Europe. 777.Bingo’s business plan is to sell games through the blockchain; rather than tokens, the company’s Chief Strategy Officer (CSO) Matt Lee revealed. Lee views the blockchain as merely a distribution channel rather than a product.