Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche



The outbreak of COVID-19 hit the business world hard and slowed down the global economy. Due to the governments’ administered lockdown, businesses had to close their operations for months, which strained the economy worldwide. Industries have gradually reopened.

Many have resumed their operations, albeit with new norms, but the business is still slow. Finance experts have predicted that the year 2021 will be challenging for the finance sector. They have to put in earnest efforts to survive in the fierce business competition.

Digitalization has transformed the finance sectors’ operations and reduced the human workforce to a significant low. It has lifted a massive burden from finance professionals’ shoulders and brought ease in their workings.

Integration of new disruptive technology, compliance burdens, and evolving business models makes the finance sectors undergo a massive shift. Financial sectors use hi-tech devices for their everyday operations and use technology to save customers’ data, record their transactions, and keep the data secure.

The criminal cybersecurity attacks make it difficult to keep customers’ sensitive information safe and put finance sectors in a difficult position. Financial sectors are finding it challenging to build a more substantial fence against their data. The cybercriminals are smart and tech-savvy, and the finance sector has to regularly update their security system to provide better service to customers.

The finance sector, or commonly known as the banking industry, is dealing with several other challenges. The following are some difficulties and their solutions that the finance sector is facing in the year 2021:


Modern-age customers have access to the Internet, and they can dive into the sea of information with one click. They quickly get an idea of what services other competitors are offering, and it raises their expectations. They demand instant yet personalized solutions to their problems and expect finance sectors to deal with them effectively.

When banks hire professional people, they handle clients’ rational demands in light of their knowledge and skills. Thus, the end of the decade witnessed a growing market of degree holders of Masters in Accounting online or finance specialists to cope with the industry challenges. The contemporary world is highly technologically integrated.

Digitalizing banking operations help banks in providing personalized solutions to customers’ issues.  Finance sectors need to hire skillful people to deal with the younger generation who want tech answers.  On the other hand, they should also have the capability of handling older customers, who find it hard to adapt to the new technological changes.


The finance sector needs to change its business models to adjust to the new age operations and work as per clients’ demands. Sustained low interest, decreased proprietary trading, and increased investment in banks, all factors are making the shift in business models a difficult task. While plenty of changes are happening inside banks, the shareholder’s spot remains unnerved.  

Finance sectors are adopting alternative solutions to seek long-lasting relationships and maintain profits.


Customers have an excess of options, and they do not think twice before switching to another finance company.  Clients expect a meaningful dealing and seamless experience.

When their bank fails in providing them with outstanding service, they turn to an alternative. The technology has aided customers in contacting their banks from anywhere at any time.

Regardless of how odd the hour is, they want bank representatives to answer their queries. Finance sectors are finding it hard to retain customers as customers” loyalty is becoming an endangered idea for them. A positive relationship with customers helps in earning clients’ trust and then their commitment, becoming a challenge for banks.

Surveys and researches help get an insight into clients’ lifestyles and finance sectors to retain customers. Moreover, ChatBots and Instant chats are technological options that help finance industries forge stronger relationships with customers.


Technology continues to evolve and bring forth new ideas and transform the banking operations. Finance sectors are struggling to keep up with technology’s continuous progression.

It demands them to update their systems and alter their working frequently. Keeping an eye on technological advancement will help stay abreast with whatever is happening in a specialized field.

The upcoming era will be more digitized, and sectors that have technically skilled people will better serve in the forthcoming years. The banking industry needs to keep an open mind and approach and welcome the new technology to enrich experiences.


The antique techniques are slowly becoming obsolete as new generations and technologically advanced people find working with manuals difficult.

Old-age professionals who are experts in their field but do not know the ins and outs of technology cannot serve in digitalized banks and mentor youngsters. Manual recordings have become outdated, and cloud computing has replaced them. The financial sector faces the challenge of upgrading their systems as digitalization is not only an option now; it has become the need for survival.

A practical solution is to retain the skillful and old-age professionals and enroll them in short technical courses. Their expertise and the use of technical skills will help financial sectors in coping with the challenges. Besides, AI integration will help finance professionals gain customer’ insight and maintain finance sectors’ functioning agility.


One of the most densely regulated sectors is finance, as they have access to customers’ private and sensitive information.

Despite the update in cyber laws and strict consequences of data breaches, the incidents continue to happen and sometimes on a massive scale. The cybercriminals target banks as they are the easy way to earn a substantial amount of money.

More robust security and constant update of passwords and passcodes are the precautionary measures that can help financial sectors keep the customers’ information intact.


A vast majority of people rely on digital tools to carry out their finance-related tasks. The finance sector is under pressure to make a leap and integrate high-quality integrated technology.

Most banks have embraced technology, but the constant advancements make it difficult for finance sectors to keep themselves updated.  The finance sector has several challenges ahead in the year 2021. Still, with smart hiring of professional people and vigilance, they can overcome them and improve their efficiency.