Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche

Market Commentary

How Companies Can Thrive in Competitive Markets

It’s never been a more competitive landscape for businesses to offer their goods and/or services.

Whilst major companies have some key advantages over smaller ones, like easier entry into new markets and an already established brand reputation, it’s up to other businesses to compete as best they can.

Here are four suggestions on how your company can thrive even in competitive markets.

Don’t Be Underfunded

One of the most significant reasons that businesses aren’t able to compete is because they go into the fight severely underfunded. That’s like going into a battle without any armor or weapons in their arsenal to dispose of their enemies.

Ensuring that the funding is in place to pursue expansion or to replace ageing equipment with something modern, is essential. Certainly, business loan broker services in Melbourne, Australia help in this regard. For companies, especially smaller ones or those that haven’t been trading for a decade already, sourcing a reputable loan is genuinely difficult.

However, with business loan broker services in Melbourne, Australia, you let the professionals find the right lending facility for your needs. That makes the process far less frustrating, allowing you to focus on other business matters.

Look for Gaps in the Market

When creating new products or services, look for gaps in the market that are ripe for exploration. A gap can be solving a customer’s problem which isn’t being addressed right now.

It can also be a gap where existing solutions aren’t remedying the issue. With the latter, you only have to read some of the customer reviews to see how unhappy customers are with an existing solution.

From a risk perspective, it’s safe to deliver a solution that solves the problem where other companies have only half-solutions in place. The greater risk is developing a new product or service for a problem that people (or companies) may not even know they have yet. That may still work, but it’s expensive to market that way.

Be Efficient with Marketing

Following in from our previous point, marketing efficiency is important to stretch the marketing dollar as far as it will go.

For companies with a more limited marketing budget, it’s critical to measure the results of past marketing campaigns to determine what delivered the highest return per dollar spent, and then assess if that method will still work as well today too.

Increasing Customer Satisfaction

When there’s less money to spend on marketing, customer satisfaction is more important than ever. Why? Word of mouth.

When customers are leaving positive reviews online with Google and other sites, it does the marketing for the business already. Potential customers may wish to talk with the company before committing, but it still does the heavy lifting for you.

To ensure positive customer outcomes, it’s necessary to go above and beyond for customers who didn’t receive an ideal experience. This often turns things around sufficiently that they sing the company’s praises in an online review.

To be competitive, don’t run your business like a Mad House. Stay focused, determined and committed to success. Your competition demands nothing less.