Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche

Market Wisdom

How Entrepreneurs Can Make Their Business Reliable

As an entrepreneur, it is vital that you ensure that your customers can trust your business and the products that you have on offer as this will ensure that your clientele will grow and that you can gather good recommendations from existing clients. However, potential customers are often wary of new businesses, and so here are some tips on how to make sure your business gains credibility.

Liability Insurance

Firstly, many customers will feel safer when they enter a shop or a different place of work if they know that they are protected.

By taking out insurance, not only will you be able to combat any claims made against you and allow your business to recover, but you will ensure that customers feel safer when on your premises. Having a small business general liability insurance certificate ensures that clients will view your business as professional and reliable, with the responsibility to ensure that your clients are protected in the event of accidents in your workplace.


Another way to gain credibility is to gather reviews from previous clients. You can do this by creating a mailing list or by asking your previous customers to leave a review on your website.

Whether these reviews are posted on your website or business directories such as Yelp, potential customers will then be able to see real customer opinions of your business and the services that you provide. This helps to maintain a professional and serious image to your customers that convey that you can be trusted and ensures that your products are of high quality. If this is not enough reason to gather reviews, reviews can also help to boost your website’s SEO, as reviews are a Google ranking factor.

Gain Certifications and Memberships

By applying for business memberships and certifications, you will be able to display and provide evidence of your business’s reliability. By associating your business with a well-known name, customers will acknowledge that your brand is a serious business which provides high-quality services.

If you want to go even further to gain accreditation, you should apply for awards in your sector from the many awards schemes that run throughout the UK. This will instantly show your value to customers and ensure that they know the quality and worth that they are getting when they do business with you.

Increase Qualifications

Lastly, you should attempt to increase your qualification level and the amount of relevant qualifications that you have in your sector if you believe that this is hindering your credibility. Although qualifications do not instantly show the quality of your business, by having high qualifications, you will show customers evidence that you are extremely knowledgeable about your business and its surrounding business sector.

Many customers look for credibility when they are deciding to work with a certain brand. Therefore, it is important to be able to show your reliability against your competition by having evidence such as insurance and qualifications to reassure customers that themselves and their money is protected.