How to Strengthen Your Business’s Online Image
Your business needs an online presence. Even more to the point, it needs a positive one – that’s if you want to attract more customers. With so much content circulating the web, it’s more than just about a couple of social media accounts and a decent website.
To really get your name out there, you need to put time and effort into creating an image that reflects who you truly are as a company. Here’s how to strengthen your business’s online image.
Create an Informative, Attractive Website
Your website is, of course, your main selling point when it comes to your online image. With a slow, badly designed site, potential customers will quickly click away, and anyone previously interested in your business will lower their opinion of it. With an attractive and user-friendly site, though, you will do the exact opposite.
For a great website, you must ensure the links load quickly, the layout is attractive, and the text is clear. You can hire a copywriter like Ed Prichard for your website’s text, as you need it to be engaging, informative, and easy to read. Don’t forget to make your site mobile-friendly, too, as not appealing to mobile users will make you lose out on potential customers.
Post Interesting Content on Social Media
A strong online image must include the use of social media. Don’t be mistaken, though – using multiple platforms isn’t necessarily better than using just a couple.
It is always better to build a strong presence on a couple of social media platforms rather than spread yourself too thin. Just make sure the content you post is good quality and that you stay engaged with influencers and other social media users.
Build an Email List of Interested Consumers
An email list is important for creating a strong online image that connects you to the most relevant people.
By asking your customers and website visitors for their email, you ensure your email list is full of people who are genuinely interested in your business. Provide incentives, like discounts, for signing up, and you’ll find more people doing so.
Keep an Active Blog
To increase your traffic to your website, as well as show users that you are a well-informed company, you should keep an active blog.
Posting a couple of times a week using the right keywords will help your site rank higher on the SERPs, which will, in turn, help people find you easier. If your forte is not writing, or you simply do not have the time, you can always hire a freelancer to do the blog writing for you.
Develop a Unique Voice
Possibly one of the most crucial pieces of advice for businesses wanting to strengthen their online image is to develop a unique voice.
There are companies out there trying to catch people’s attention – you want to stand out, so humanize your words and develop a voice that represents your company. To figure out what type of voice your business should have, think about these three things – who your customer is, what your company sells, and what your mission statement is.
Using this advice and strengthening your brand image is a must, as it will help you appeal to more customers, improve your sales, and become a more well-known company.