Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche

Market Commentary

Important Reasons Why Your Business Is Not Growing

Successful businesses grow; they do not plateau. Why isn’t your business growing? It could be down to several various factors, but you must consider all the possible reasons that could be holding back your business success.

Keep reading to be informed on the possible reasons why your business is not growing:

Lack of Consumer Awareness


The importance of marketing in any business should not be underestimated. Digital marketing is the key to attracting consumers by setting up virtual campaigns and advertising, enabling consumers to know your business exists.

Here are some ways you can use marketing techniques to help your business grow:

  • Take advantage of social media platforms to advertise and build a following, increasing brand awareness and consumer engagement.
  • Ensure you have a website that is SEO friendly, which includes high-quality written content and keywords, which will attract consumers to click on your site.
  • Use email marketing to reach out to your consumers and offer them discounts and deals – it is important to remind your consumers you still exist, as you are fighting to get their attention.


Having an extensive network of contacts is important for businesses because it opens growth and sales opportunities.

Successful networking strategies include:

  • Focusing on building relationships with consumers.
  • Ask for support when you need it.
  • Reach out to other companies.

Poor Customer Service

If your first-time customers are not provided with efficient customer service, the chances are they will not return to you. Customer service is a highly important part of any successful business, as it enables consumers to receive support and give feedback.

A satisfactory customer service should include an active email address for customers to use to contact the company about any issue they may have, such as the service, product, or delivery. You should aim to respond to any inquiries within 24-48 hours to adhere to customer satisfaction.

Additionally, you should offer suitable resolutions for situations where customers are dissatisfied with their product by sending them a discount code or a refund, for example, depending on the situation.

You Aren’t Tracking Your Finances Properly

Business finances can be extremely stressful and time-consuming; however, it is important you do not cut corners when managing and tracking your finances.

An advisable way to keep on track of your business finance is by using Excel, as this application enables you to organize and analyze your data regarding individual aspects of your finances, such as business profits and outgoings. If you are unfamiliar with this program, it could be beneficial to visit for a detailed tutorial.

You’re Not Giving It Enough Time

As the famous saying goes, good things in life are worth waiting for, which is the case for business. You would not expect an apple tree to grow and flourish in a week, so do not expect your business to.

 If you are implementing the right things into your business, you should begin to see some growth. Have patience with it, and most importantly, do not give up.

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