Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche

Market Wisdom

Key Spending Areas for Startups

Starting your own business is an amazing feeling, and you are sure to be filled with hope as well as a fair amount of anxiety.

You hear of many startups failing before they have even had a chance to survive, but there is no reason why you cannot thrive provided that you have a smart business idea, you are willing to put the work in and you are intelligent with your money. There will be a few key areas which you will need to spend on initially to provide you with a solid foundation to succeed.


Businesses in all industries rely heavily on information technology (IT) throughout the day, so this will be a key area to spend on initially.

It is worth investing in high-quality computers, software and devices because this can have such a positive impact on the operation and keep everything running smoothly. Additionally, you may want to consider working remotely initially as this can help to save on costs, but you will need good IT in order to do so.

Equipment & Supplies

All businesses will require equipment and supplies even if you start out working remotely. A few essentials include:

  • Desks
  • Ergonomic office chairs
  • Stationary
  • Internet connection


It is likely that you will need a helping hand with various aspects of the operation, but it can cost a fortune to hire staff. While there may be a few positions that you need to fill, you may find that you can make big savings by outsourcing certain areas to a specialist. This might include:

  • IT support
  • HR
  • Admin
  • Accounting
  • Marketing


Speaking of marketing, it is worth investing heavily in marketing from the get-go because brand awareness is vital to success and often an area that a startup struggles with. Using a reliable marketing agency will help to get your brand name out there straight away, which can direct more traffic to your site and help you to start to build a positive reputation.


It is better to be safe than sorry when it comes to business insurance, as you never know what might happen. The types of insurance that your startup requires will depend on the industry that you are in but might include:

  • Professional liability insurance
  • Workers’ compensation insurance
  • Product liability insurance
  • Vehicle insurance
  • Property insurance


You are also likely to require some form of business transportation, whether this is for visiting clients, attending meetings or making deliveries. This should be an automobile which is reliable, powerful and large enough for the job – a sturdy vehicle like the Land Rover Defender 90 is a smart option that will fulfill all of your transportation needs and serve you well.

You will want to keep spending to a minimum when first starting out, but there are areas in which you will need to spend to run a successful operation. The above are the main areas to consider, so you need to factor in these costs when working out how much funding your operation will require.

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