Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche


SMS Marketing Is Cool Again!

Most people tend to think of SMS messaging as “old” and, to be fair, the technology has been around for a long time. Today, it’s so commonplace that marketers often overlook its potential. However, it’s been making quite the comeback over the past few years, and with good reason.

What is it that makes text messages so useful for marketing? Let’s take a look.

A Short History of Texting

From telegraphs to enterprise mobile messaging, texting has grown a lot since being conceptualized. Although the technology goes back to the early 1800s, SMS, as people know it today, was only conceived in 1984.

From telegraphs to enterprise mobile messaging, texting has grown a lot since being conceptualized. Although the technology goes back to the early 1800s, SMS, as people know it today, was only conceived in 1984.

More phone brands began to support the service. Autocomplete made its first appearance in 1995, while the Nokia 9000i took the market by storm with its new QWERTY keyboard in 1997. The first mobile SMS ad was sent in 2000, and by 2002, it was to communicate globally.

Since then, SMS marketing has fluctuated in popularity. However, like round glasses and corduroy, it keeps coming back. Today, it’s one of the most robust yet affordable tools you can use for advertising.

Why SMS Marketing Is Making a Comeback

There are several reasons why SMS marketing is a must-have tool in your marketing arsenal, from affordability to reach. However, here are a few especially notable ones:

Fast Delivery

When you send a text message to a consumer, it’s delivered immediately. That lightning-fast arrival means you can take advantage of flash sales and time-sensitive promotions.

Additionally, most people carry their mobile devices with them and can view your SMS almost immediately. 90% of the messages are opened within three minutes.

High Open Rates

The need forinstant satisfaction and the fear of missing out (FOMO) drives many people to check every text they receive.

Very few go unread, which is likely why the open rate for marketing SMS messages is a whopping 99%.

Excellent Response Rates

The entire point of embarking on an SMS campaign is to get consumers to respond to your offers, such as redeeming a coupon or making a purchase. Compared to other marketing methods, text messaging has excellent response rates:

  • 79% of consumers make shopping decisions based on these opt-in texts.
  • The average response rate for text messages is 45%, while it’s only 6% for emails.
  • The click-through rate (CTR) is 19% for SMS messages compared to 2.5% for emails.

If you want to foster interactions and spur consumers to action, you can’t go wrong with enterprise mobile messaging.

A Few Essential Tips

Before you start planning your SMS marketing campaign, there are a few critical rules you need to remember:

  • Always get permission first. 75% of consumers are happy to receive your messages. However, that’s only if they’ve opted-in to receive them. Sending texts without permission isn’t just poor practice, but illegal. Also, make sure you give people the ability to unsubscribe from your list.
  • Don’t spam. When people opt-in to become subscribers, make it clear how often they’ll receive texts and what type of content you’ll be sending. Most importantly, only send relevant messages so that you don’t come across as spammy.
  • Value is essential. Only send your subscribers texts that add value, such as promotions, coupons, exclusive offers, or vital information.
  • Include personalization. Personalized content consistently outperforms other types, so find ways to use it for your campaigns. For example, you can address recipients by name, mention recent activity, or send offers based on their location.

These four tips can significantly impact the efficacy of your SMS marketing campaigns.

Isn’t it Cool?

SMS messages have been around for a long time, and brands will likely continue to use them for many years to come. Easy to use, affordable, and effective, mobile texts are a great way to communicate with your audience and add value to that interaction.

In short, SMS messaging is a rising star in the marketing industry. If you want to get ahead of your competitors, it’s time to jump on this cool trend before it becomes cold.