American Express (NYSE: AXP) is still a great dividend stoc

That attention to value and customer’s needs is American Express’s true value.

Specifically, Amex understands that its customers are human beings with specific needs and desires. American Express buys its customers’ loyalty with attention to their needs.

To put it differently, American Express owes its continued success to good old-fashioned customer service. Amex justifies its interest rates and fees with a high level of customer service.