Broadcast Networks reach under 2% of the population Archives

daniel July 29, 2021July 29, 2021 Broadcast Networks reach under 2% of the population, Can TV networks make money?, Does Fox Corporation Make Money?, Does TV Advertising make money at Fox and ViacomCBS?, Fox and ViacomCBS, Fox Corporation (FOXA), Fox Corporation (NASDAQ: FOXA), How Much Cash can Television Generate?, How Much Cash Does Television Generate?, Is Network TV Dead?, TV ads have zero effect on sales, ViacomCBS (NASDAQ: VIAC), ViacomCBS (VIAC.B), ViacomCBS Inc. (VIAC), What Future does Television have?

Does TV Advertising make money at Fox and ViacomCBS?

Interestingly, the professors could find no evidence TV ads have a positive effect on sales, Kellogg Insight claims.

“These effects are essentially zero,” Tuchman says of TV ads’ effect on the sales of two-thirds of the brands she studied. Hence, Tuchman and her colleagues conclude that TV advertising is a waste of money.