Can Rush Limbaugh’s New Contract Save iHeart Media?

At the end of the day, Rush and iHeart need each other desperately. iHeart is the only entity out there that can provide the kind of nationwide platform Rush needs to reach his audience. Nobody not even Sirius; nor CBS Radio (NYSE: CBS), has the reach of iHeart into the American heartland.

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Rush Limbaugh’s Problems are Sirius XM’s Opportunity

It looks as if iHeart radio; and broadcasting in general might no longer be able to afford Rush Limbaugh; yet Sirius might be able to. Rush might be well worth the money; he still reaches 13 million listeners a week on the nation’s most popular radio show.

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