Is Snap a Value Investment?
Moreover, Zephoria notes, “as of March 2019, “Snapchat reached 90 percent of all 13-24-year-olds and 75 percent of all 13-34-year-olds in the U.S.” Additionally, Zephoria calculates Snapchat had 60 million active users in Europe and 79 daily active users in North America in 1st Quarter 2019.
Hence, Snap (NYSE: SNAP) has a low share price; yet its social network reaches advertisers’ most sought after consumers. Advertisers like the under-34 crowd because they are more likely to change brands. Moreover, today’s 25-year-old club girl is tomorrow’s soccer mom; and household shopper, and she is using Snapchat.