Kroger is far more than just a grocer; it now operates 326 jewelry stores, 1,330 supermarket fuel centers, and 782 convenience stores. Some of its supermarkets now contain cafes, sushi bars, coffee shops, and even gourmet cheese stores. Many of its marketplaces offer clothing, appliances, electronics, furniture and hardware, in addition to groceries. All this gives Kroger a wide variety of streams of revenue. It has helped the company avoid the downturn in traditional grocery sales. One advantage to diversification is that it gives customers a wide variety of reasons to step into a Kroger store.