One in three Instagram users checks them every day.

One such feature is Instagram Stories, which primarily consists of photos and short videos. Its popularity has gone viral among the users, with over 300 million people spending an average of 28 minutes daily viewing Stories. One in three Instagram users checks them every day.

Today, over 50% of enterprises on the platform create Stories to engage the audience, and 20% of such Stories end up in direct interaction with users. Reports show that one million monthly active advertisers have access to Instagram Stories Ads.

Instagram Stories put up by businesses are primarily related to promotions. In fact, 36% of them are intended for product promotions.