Roundy’s was the second large grocer to collapse this year

Yet another cause of Roundy’s near demise was a rather desperate attempt to create a chain of high-end markets designed to cater to upper-class customers in Chicago—Mariano’s. Mariano’s appeared to be the only part of the chain that was making money. Obviously, part of the reason for the Mariano’s experiment was to try to replace the lost middle-class customers.