The Incredibly Shrinking McDonald’s Archives

daniel July 31, 2018July 31, 2018 Is McDonald’s in the Death Spiral?, McDonald’s (NYSE: MCD), McDonald’s is on the Verge of a Catastrophic Revenue Collapse, McDonalds Dividend is Unsustainable, McDonalds Revenues Shrank, McDonalds Revenues Shrank by more than $5 billion in Four Years, Shrinking McDonalds, Surprise McDonalds is still Making a Lot of Money, The Great McDonalds Sell Off, The Incredibly Shrinking McDonald’s, Why is McDonalds’ Making Money?

The Incredibly Shrinking McDonald’s

By my calculations, McDonald’s annual revenue fell by $5.285 billion between December 2013 and December 2017. McDonald’s reported $28.105 billion in revenues on 31 December 2013, and $22.82 billion in revenues on New Year’s Eve 2017.

The implications are obvious McDonald’s is suffering permanent revenue shrinkage that is increasing dramatically. If McDonald’s 2018 financial performance is a repeat of 2017, revenues might drop by 14% or more.