Is Procter & Gamble (PG) Turning around

Third, Walker & Company’s nonwhite expertise can open up vast new markets for P&G.
African-Americans alone made up 13.4% of the US population in 2017, the US Census Bureau estimates. Thus there are around 43.6 million black people in the United States out of a population of 325.719 million.
Moreover, the Census Bureau classified 23.4% of the American population; or 76.22 million people, as “nonwhite” in 2017. Hence there are 76.22 million potential customers for Walker & Company products in the USA alone.
In addition, there are around eight million people of African descent living in Europe, Quartz estimates. Importantly, Quartz estimates Europe’s African population increased by one million people between 2010 and 2017.

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