Netflix (NFLX) Owns Television does it Make Money?
Netflix (NFLX) apparently believes that unleashing that torrent of programming is the way to maintain its position as the number one streaming service. For example, Variety estimates Netflix is America’s favorite source for video content.
Cowen & Co. calculates that 27.6% of American consumers picked Netflix as their primary source of video content. Therefore, Netflix is more popular than broadcast TV (only 17.5% of Americans admitted to watching it), and basic cable (just 20.2% of Americans listed it as a main video source).
In addition Netflix is more popular than YouTube, Amazon Prime, and Hulu combined. To explain, Cowen & Co. estimates that 11.6% of Americans list YouTube as their primary video source, additionally, 5% use Amazon Prime Video and 5.6% use Hulu.
Moreover, there are 130 million Netflix subscribers in the world and 56.71 million subscribers in the United States, Statista estimates. Therefore, Netflix is the world’s biggest paid digital video platform.
Interestingly, just 4.6% of Americans believe premium cable is their primary video source. Under these circumstances, Netflix is America’s most popular television network and most influential entertainment brand.
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