We’ve heard many marketers and website experts talk about SEO(Search Engine Optimization) and just how great it is for those looking to grow their online business. The thought of SEO might bring things like title, meta tags, keywords, and many other terms to mind, and these are all essential to your website’s ranking on search engines.
But there’s another side to SEO that many experts don’t mention because of how confusing it is to the layperson: technical SEO. In this article, we take you through what technical SEO is, how it works, and the benefits it offers your website regarding its visibility and authority on the internet.
What is technical SEO?
There are two major kinds of SEO: keyword SEO and technical SEO. Most of us are familiar with keyword SEO, which refers to optimizing your website for search engines via the use of relevant keywords and phrases.
While this is a great way to get many of your sites seen, it’s only a small part of search engine optimization. In recent times, search engines have started focusing on quality over quantity, which means you have to put your best content out there in order to build traffic for your site. This is where technical SEO experts come in. They can help improve content quality and ensure all other technicalities of SEO are properly managed both on-page and off-page.
In addition to specific content quality, these search engines consider security when ranking websites, as this contributes to the technical health of your website. These two factors together make up the tech SEO network. Technical SEO forms a major part of on-page SEO. When this is done well, it has a great way of giving your quality content an even greater boost to rank higher.
Benefits of technical SEO on websites
We’ve listed below a few benefits a good technical SEO audit can do for your site.
It helps improve loading speed
With every internet user wanting content as fast as possible, all web pages need to load quickly. If you have a slow website, you’re more likely to lose customers, as people get frustrated after three seconds when waiting for a site to load.
Missing out on all that traffic means there’s little to no engagement on your site, which reduces your online sales. Websites that have performed technical SEO website optimization are extremely fast. Website speed is tested frequently and worked upon to ensure that customers have an optimal experience.
It helps eliminate dead links
Since we’ve established that slow websites can get very frustrating, imagine waiting past three seconds for access to a website only for the home page or any other page not to exist at all. The famous 404 error that takes away from your best user experience is one thing you need to avoid at all costs.
Customers aren’t the only ones to hate such a page: Search engines hate them, too. The more dead links search engines identify in your website, the less likely your website will rank high up in a search. Many of these deadlinks can be deleted or redirected to new pages with help from your technical SEO expert.
It helps delete duplicate content
Duplicate content often confuses search engines and can affect your ranking. Save search engines the stress by employing some technical SEO guidelines.
It’s possible to have duplicate content without knowing it, and technical SEO can help you indicate that. It allows you to set a canonical link, which helps you indicate which page you’d like search engines to use for their ranking. This link is attached to all your pages to ensure that the duplicate pages you have no idea about are brought to light in time.
There’s so much to know about the technical side of SEO, and these listed tips are just the basics! Gain some expertise from SEO experts or employ a team skilled in technical SEO. Relax while they get your website up and running successfully.