It’s common knowledge that it’s important to build trust with your customers. But how can you maintain that trust and keep their custom?
We’ll answer that question in this article and explore the crux of customer-brand relationships. You can build trust in lots of ways in the business world, but this is something you need to do actively, and regularly, to keep your clients.
- Customers who trust you are more likely to return to your company.
- Happy customers are your brand ambassadors.
Customers Who Trust Your Company Will Invest More
Developing trust is a huge part of growing your customer relationships. Pitney Bowes talks about how trust can transform your customer relationships.
Think of a time you’ve bought a service or product from a company and had an overall positive experience. You are more likely to go back to that same company for a repeat purchase than if you’d had a poor experience. Global News Wire states that once a prospective customer has purchased, they’re over 26% more likely to come back.
To be able to deliver good customer service and build customer relationships, your business needs to have the most effective, efficient organization methods. Service dispatch software allows your team to do exactly that.
Keep your calendars, projects, and more all in the same place, so that nothing gets lost. There’s no need to worry about keeping track of assignments because the software sends a notification to the relevant person at each stage of the project.
Happy Customers Act as Your Brand Ambassadors
You might already be aware of the marketing funnel, and how it works in business. When a prospective customer has purchased with your company, if they’ve had a positive buying experience, they are much more likely to tell people about your business.
People are much more likely to publicly review negative customer experiences, so don’t let it happen to you. Make sure your customers have only good things to say about your service or product, and your happy customers will bring in more referral sales.
This is connected with the concept of social proof. The more positive reviews your business receives, the more people will trust your brand. If there is evidence online, on social media, or anywhere publicly accessible, that suggests your company provides a negative experience or is unreliable, this is not good.
Keep your customers happy, and ask them to provide a review of their good experience. Your brand awareness will increase, and potential customers will appreciate real people working for a good business.
People Love Honesty and Transparency
People don’t like liars, or anyone who isn’t open and upfront with them. It’s part of human nature when we’re building relationships. This also applies to the world of business and building your customer base.
If you give a certain expectation to your prospective customers and then don’t follow through, you will lose their trust. Ensure you can meet the expectations you set, and the trust will follow.