Facebook (NASDAQ: FB) is actually losing significant numbers of users in an important category. Archives

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Is Facebook losing the Audience it needs most?

What’s truly frightening is that Facebook’s audience decline is accelerating. eMarketer predicted that the Social Network will lose 2.1 million members of Generation Z (Americans under 25) in 2018.

The potential losses include 9.3% of users under 11; 5.6% of the users between 12 and 17, and 5.8% of those between 18 and 24, Recode noted. This means that the younger the person is, the less likely he or she is to go near Facebook.