What Future Does Target (NYSE: TGT) have?

Coronavirus threatens Target because US e-commerce sales grew by 20.5% in April, Digital Commerce 360 estimates.

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Target and the Art of Retail Survival

Significantly, Target is generating less cash. In particular, Target’s free cash flow fell from $1.755 billion on 3 August 2019 to $357 million on 2 November 2019. However, Target’s free cash flow rose from -$327 million on 4 May 2019.

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Is TJX leading a Retail Recovery?

Discount department store operator TJX’s share price grew by 0.37%; or 22₵, to $59.39 by midday on 25 November 2019. Discount legend Target’s stock went from $110.47 on 19 November 2019 to $125.29 on 25 November 2019. Thus Target shares grew by $14.82 in less than a week.

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How Does Target Survive in the Age of Amazon?

One of the few ways, Target can fight Amazon is to recruit allies. Predictably, Target is partnering with Disney (NYSE: DIS) for an anti-Amazon offensive.

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Target Makes Money amidst the Retail Apocalypse

Target will have to up its delivery game dramatically just survive in that retail environment. Consequently, Target will need to spend a lot of money it lacks just to stay competitive.

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Target (TGT) Making Money amidst the Amazon Apocalypse

An obvious added benefit to Skip-the-Line is keeping ship-to-store customers out of register or service-counter lines.

Moreover, an associate with a tablet could reduce lines by asking customers if they want to pay via Skip-the-Line. Therefore, associates will spend all their time stocking and helping customers rather than standing behind a register.

Additionally, Skip-the-Line could make it faster, easier, and cheaper for Target to open new stores. To clarify, Target might open new stores with fewer registers and no customer service desk.

An obvious long-term goal of the Skip-the-Line is stores without cash registers. Thus, Target could open up in empty stores, buyout smaller chains, or open pop-up stores in malls and other retailers’ locations instantly.

A Target pop-up store inside a Kroger supermarket, a mall, or even a subway station for example. Obviously, Skip-the-Line will enable to open pop-ups all over the place without registers.

Another use for Skip-the-Line will be to allow delivery drivers to collect payment directly from customers. To explain, the driver will carry a Skip-the-Line device that will collect payment from the customer before delivery.

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Target (TGT) Battles for Survival

The goal of Smartly; however, is also to counter Amazon (NASDAQ: AMZN). Target’s management hopes Smartly will lure in customers by offering prices lower than anything Amazon can provide.
Few retailers are in more danger from Amazon than Target. Amazon competes for Target’s core customer base; the urban and suburban middle class, in particular.
For example, Target’s target customer is a 35-year-old suburban soccer mom. Unfortunately, that soccer mom is the person most likely to belong to Amazon Prime.
An obvious use of Smartly is to get people under 30 (Millennials) used to shopping at Target. Target hopes to turn those Millennials into loyal customers by the time they have kids.

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The Facts About Online vs Offline Stores In 2018

Some of the biggest brands out there made the move to online retail a good few years ago, and although the infographic created by Red Brain shows they have had some incredible sales, it is nothing compared to what their sales are in their physical stores.

Although people appreciate a brand being online, they are not ready to see their favourite brands disappear from the high streets completely.

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CDs are dead but Vinyl Lives

A likely outcome of this is the only CDs left will be those from superstars with guaranteed audiences; such as Beyonce and Taylor Swift. Swift did sell over 500,000 CDs of her Redemption album. That is nothing compared to digital; where Swift sold 925,000 copies of her Reputation album in three days last year.

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Is Target Really Profiting from Digital

Teaming up with high-end grocers like Lidl and Trader Joe’s for Shipt delivery is a smart move for Target. Other logical moves will to add brands like CVS, Walgreens, Home Depot, Lowe’s, Rite Aid, Albertsons, Nordstrom, Aldi, Trader Joes, Safeway, Publix, and Best Buy to the Shipt ecosystem.

More importantly, Target is well positioned to cash in on today’s retail environment and the transition from brick and mortar to delivery. If you want to profit from the growth of grocery delivery, Target is one of your best bets.

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