A better way for Penney to attract such men would be by adding a food court with eateries like Shake Shack (NYSE: SHAK) and Qboda to its stores. That might get some men to come to JC Penney, although there’s no guarantee they would actually shop there.Read more
A final option at Penney’s is to start offering more unusual discounts like those seen at the TJX Companies (NYSE: TJX) stores. TJX has survived by turning its stores like Marshalls and TJX Maxx into giant bargain basements and offering lots of weird off the wall buys.
An obvious development here would be for TJX to buy JC Penney’s. TJX certainly has the resources to acquire Penney’s it reported $2.952 billion in cash and short-term investments and $3.521 billion in cash from operations on July 31, 2017.Read more