How Technology is Changing Marketing

The modern technological advancements command a significant influence on how a business set up gains a competitive advantage among the competitors and how the firm remains relevant over time through marketing.

Marketing entails an organizational effort to create and retain profitable customers through positive relationship building between the organization and its internal as well as external customers in a socially responsible way (Armstrong et al. 2018). It is a channel through which a firm reaches out to potential clients and convinces them of the viability of its products in a convincing and friendly approach.

Whereas various platforms influence marketing practices, technological remains a fundamental tool that spearheads marketing and should positively be embraced in the business sector.

Impact of LCD and LED

With competition getting more robust day by day, it’s crucial to captivate the customer from the get-go. LED and LCD are fast becoming the best marketing tools of this generation.

They can display countless advertising and messages can be changed quickly to be attractive. They catch the intended audiences’ attention no matter the location of their installation (Rowles, 2017).

Captivating and entertaining, they have drastically changed the advertising; they are strategically positioned on the streets shopping malls and in functional halls. They can seem to be a bit more expensive, but their benefits outweigh the costs.

Emerging trends in technology in marketing

Technology is making its existence felt in marketing. The usage of digital signage is a trend that allows businesses to capture the attention of customers and market-specific products to them.

This is particularly helpful for cafeterias and other businesses that need to respond to changes in inventory or introduce new products regularly.

Social media is becoming the most popular marketing tool currently. Every company has managed to have social media accounts that are regularly updated to inform its customers and woo new customers.

Effects of technology in marketing

In the recent past, businesses used to advertise their products by purchasing ads in the newspaper and magazines and placing signs around their stores and sometimes salespeople.

Technology came in and revolutionized the marketing techniques; most businesses are likely to send an email, text message, or read a tweet and sometimes on their website. Websites have become a necessity for every transaction (Vassileva, 2017).

 Most businesses provide details of their products, upcoming promotions, or the introduction of new products to be released in the market.

Mobile and email marketing

These days, almost everyone has a mobile phone; this has become another valuable marketing tool.

Companies now use text messaging and application to send exclusive coupons and deals to their loyal customers and the general public. They keep customers in touch when they have a new stock of their product.

Lots of businesses that have built up through emails, and those businesses have a broad base of customers who are already fascinated by their products. Email marketing is an excellent way to announce new offers, allocate coupons, and discount information on the selected supplies. Many campaigns have evolved into digital newsletters in which product marketing integrates with the captivating content.

In essence, technology is a tool that any firm looking forward to winning the modern market cannot shy away from. It is a channel that dictates what is to sell and what is to be booed at the same time in the same market.


Armstrong, G. M., Kotler, P., Harker, M. J., & Brennan, R. (2018). Marketing: an introduction. Pearson UK.

Rowles, D. (2017). Mobile marketing: how mobile technology is revolutionizing communications, marketing, and advertising. Kogan Page Publishers.

Vassileva, B. (2017). Marketing 4.0: How technologies transform marketing organization. Óbuda university e-Bulletin, 7(1), 47.