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In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche


How to Become a Better Social Media Influencer

Social media influencing has become an increasingly popular ambition. While it used to be pursued mainly by enthusiastic youths, now, anyone can hop on the trend and make money through a large following online.

It takes a lot of work, though, due to the amount of competition out there. It’s not just about putting on a smile and recommending brands – you must have a niche, an understanding of your audience, and a great personality.

 If you’re looking to boost your following and acquire more interesting brands, here’s how to become a better social media influencer. 

Travel More 

Depending on what kind of influencer you are, traveling can do a lot to help engage more people. If you’re a lifestyle influencer, for example, showing various locations helps appeal to more people. Plus, it gives people an insight into different parts of the world they maybe haven’t visited. 

Traveling as an influencer is different from traveling as a tourist, though, and you must remember that. While you can have fun (in fact, it’s encouraged), you must also think about the angle of your posts and what you are saying with them.

It’s crucial to be organized, too – you don’t want to end up lost in a foreign country! Remember to book your flights online and find airport parking from in advance, as this will help ensure the trip goes smoother. 

Work with Brands You Love 

Promoting products is a huge chunk of an influencer’s income, so it must be given a lot of thought. Many audiences can spot when an influencer is being inauthentic by the number of products they sponsor without actually caring for them.

 If you’re known for beauty and fashion, for example, there’s no point in advertising cars! To gain the respect of your audience while pleasing the companies you work with, make sure to promote products that tie in with your brand. 

Connect with Your Audience 

It’s not enough to post picture-perfect Instagram pictures with a trending caption and then call it a day – you must also spend time connecting and speaking with your audience.

That means replying to comments, getting people involved in giveaways, and genuinely listening to feedback. Your audience is the reason you can make money through posting on social media, so it’s important to keep connecting with them all the way. 

Show a Vulnerable Side 

Many social media users are growing tired of watching influencers appear perfect at every moment of the day.  While it’s good to show off your fun side, it’s also beneficial to showcase your more vulnerable side, too, whether that’s a bad week you’ve had or some acne scars. You don’t have to photoshop your body or fake a smile in every post! It’ll help the audience see you as a more authentic brand, which in turn will lead to them trusting you and your posts. 

Social media influencing might sound like a dream, but it comes with a lot of stress and hard work. With the right attitude and a genuine passion for what you do, though, you are sure to succeed.