Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche

Appliances Will Not Save Penney’s

The Death Spiral

JC Penney: Is It a Dying Brand in a Dying Industry?

JC Penney Co. (NYSE: JCP) has become the zombie of retail; it appears to be dead or dying, but it keeps right on walking. Few brands have been hit harder by the forces decimating American retail than Penney’s, yet the brand has somehow survived.

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