Dollar General has enormous numbers of new customers, including the 55 million Americans who have filed for unemployment since March 2020. Thus, Dollar General bases its success on ordinary Americans’ misery.Read more
Under these circumstances, it is easy to how Dollar General grew to over 15,000 stores in 44 states. A shrinking middle class and wage stagnation keep creating more customers for Dollar General (DG).
Interestingly, Mr. Market likes Dollar General’s ethically questionable business model. For instance, Dollar General Corp (NYSE: DG) shares were trading at $98.85 on 24 December 2018.Read more