In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
Interestingly, the death of network TV is only part of P&G’s problem. All those people who are not watching broadcast TV are staring at digital images that could be beyond Procter & Gamble’s reach.
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All this indicates that there might be millions; perhaps tens of millions of Americans, that can no longer afford to shop at Walmart. That’s a pretty frightening situation and it bodes ill for a great many retailers and their vendors.
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