Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche

What is Aldi?

Grocery Wars

Why Aldi is America’s most Disruptive Grocer

Aldi is positioning itself to cash in on America’s growing income inequality and increasing wage stagnation. Specifically, Aldi is the perfect shopping experience for an increasingly cash-strapped middle class. Indeed, Pew Research estimates middle-class Americans’ purchasing power in 2016 had not grown in over 40 years.

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