If you want to always be one step ahead of your competition then you need to be aware of the latest trends because, in today’s world, technologies, consumer demands, and marketing strategies are constantly evolving. If you fail to change with them, you risk being left behind.
With that in mind, check out the top four marketing trends for 2020 that you need to know about.
1. The rise of shoppable posts
Somewhat unsurprisingly, social media is growing in popularity with each passing year and it is now a fundamental platform for online marketing. However, in 2020, this is set to go one step further with more and more businesses enabling their customers to buy a product directly through a social media post.
A massive 72% of Instagram users have bought a product through its app in the last year, and 70% of Pinterest users have the site to actively look for purchases rather than just for inspiration.
If you are looking into ways as a business to sell more products, and who isn’t? You should definitely promote shoppable posts to your followers.
2. Customer Privacy
Even with the introduction of GDPR, consumers still do not feel completely safe and protected online, and many are still unwilling to share their data with businesses.
Of course, as a business, you want data on your customers so that you can better understand their needs and create solutions to their problems. However, you also have a responsibility to ensure that their data is kept safe and that you do not breach any data protection laws, or you could find yourself with a pretty hefty fine.
If you are looking to hire a new CIO or CFO, then you may want to carry out an executive assessment to ensure your new employee is up to date with data protection regulations and that they have the ability to communicate the importance of customer privacy to your other employees, as well as to be able to market this promise of safety to your customers. By running an assessment on potential candidates, you can ensure that you are only bringing the best experience for your customers.
3. Interactive and live content
Today’s consumers have short attention spans; it’s really not their fault; it’s simply the way the world is going.
How can you be expected to focus on just one article or image when all your senses are constantly being bombarded with more attractive and appealing options. Not to mention the fact that most marketing is personalized nowadays; you have businesses screaming your name to get your attention.
Therefore, it is more important than ever that the content you provide is interactive, engaging, and relevant to your followers. Live video streaming is having a moment too with the ability to connect with customers on a much more real level; plus, it is super cost-effective to create.
People like to feel like more than just a number, especially when it comes to their favorite brands. They want to feel understood, recognized and most importantly, feel as though they are being listened to.
Therefore, you should avoid generic advertising campaigns as much as possible and, instead focus on reaching out to your customers on a more personal and individualized level.
Send out personalized emails to ensure that you find out as much information about your target audience as possible, from their demographics to their lifestyle and their consumer behaviors.
If you want to increase sales, make sure you know your customers.