Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche


3 Ways That Guerrilla Tactics Can Help In Modern Life

The modern world is changing rapidly, and not always in the way we want it to. It can seem that big politicians and big business are increasingly getting a grip on social and economic power, but that doesn’t mean that the little person can’t still make a real difference.

The key to success in life is to adopt tactics that increase your presence and increase the likelihood of positive outcomes, and I like to think of these as guerrilla tactics. We’re not talking guerrilla warfare here, but simple tactics in work, business and politics that can amplify your message and give you more power than you might expect.

Guerrilla Work Tactics

It’s no fun being on the bottom rung of the work ladder. Do you feel that you have the talent and skills to succeed at a higher level but you just can’t seem to get a break, or that you keep being overlooked for promotions you deserve?

 It’s time to break out of that malaise and discover what works in the workplace, and what doesn’t. If you think working hard every hour, arriving early and doing overtime will get you noticed, think again. You’ll just be showing how invaluable you are in the role you’re doing now, rather than in the higher position you aspire to.

Your task is to show your employer what you can really achieve, which is why you should build as much interaction as possible with the person as high up the ladder as possible. Follow them on social media, provide constructive suggestions wherever possible, and eventually, your name will be noticed.

Guerrilla Business Tactics

More and more people are saying goodbye to the rat race altogether and forming businesses of their own. That’s a great idea, as it allows you to profit directly from your hard work, as well as giving you a career in something your passionate about.

You’ll need to promote your business effectively to grow, however, and that doesn’t just mean using traditional methods of advertising. Look for guerrilla ways to market your business, such as having your brand name included on hi visibility workwear.

In this way, your employees are advertising your business wherever you go, and besides the initial purchase of personalized workwear, it won’t cost you a penny.

Guerrilla Political Tactics

As we’ve seen over the last few years, populism is on the march in politics, but it’s being backed by people and corporations who have practically bottomless bank accounts. How can we hope to take this on and triumph?

Once again, we need to act smart and use guerrilla tactics. We’re not talking about anything illegal or underhand, of course, but simply gathering with like-minded people and devising ways to amplify your message.

Social media is your friend here, so try to join groups that share your opinions. Don’t be afraid to make suggestions and take the lead, and always look out for stories and strategies that could go viral, either on social media itself or through sending press releases to sympathetic media outlets.

It may seem hard to reach the heights in work or business or to make a positive difference when it comes to social and political issues, but that doesn’t mean it’s impossible. The key to developing successful guerrilla tactics is to think deeply, act quickly, and be positive and confident. Promote yourself, your business and beliefs whenever you can – after all, if you don’t, who will?