Any business that trades online should be looking for new ways to take its e-commerce store and strategy to the next level. Here are six simple steps to invest time and, if necessary, money into to help your e-commerce enterprise take off.
Success in e-commerce
E-commerce success is about more than just increasing online sales, although that is the main aim. Having a successful online selling strategy should also improve awareness of your brand, drive customers to your high street stores and build customer loyalty, which will form a foundation from which you can expand into new ventures and realize your ambitions.
To begin with, having a well-thought-out and targeted digital marketing strategy is essential.
Drawing more customers to your e-commerce platform means increasing the amount of traffic visiting your website. You should have a separate digital marketing budget from any physical or traditional marketing endeavors so that you can best analyze the results of online campaigns such as pay per click (PPC) or social media promotions.
It is through social media that you not only run digital marketing campaigns, but also engage with your customers and leads. Effective customer engagement improves your reputation among consumers as a professional, informative and trustworthy business.
This can be achieved through hiring social media experts and having a set style so that all content produced and shared conveys a unified brand identity. Including links back to your sales pages, contact details or blog posts in content will also drive traffic towards where you need it most.
Blog posts are extremely important for enhancing your e-commerce strategy. Blog posts can help boost SEO so that you appear higher up search engine results pages and they also inform and entertain your target audience. They should be relevant to the products or services that you sell so that you can easily navigate visitors to your sales pages.
Navigation is the all-important word for so many struggling e-commerce websites. An undervalued element of online trading is having a proper layout, signposting and easy navigation, which streamline customers’ digital experiences, making sales quicker, and show customers what pages they need to visit. For those using Magento e-Commerce, magecloud.agency offers expertise on perfecting your e-commerce strategy.
Offering promotions to both new and existing customers is critical for building trust, loyalty and a happy customer base. Too many businesses only offer promotions for new clients or members and this can lead to losing long-standing supporters when they discover that they are overpaying.
Run promotions effectively by reaching out to new customers through social media and existing customers through professional email communications.
Finally, getting your customer service right is the solution that often fixes many problems at once. If you treat your customers in a friendly manner, offer help through online chat services, have a well-written FAQ page and run an efficient call center or email response unit, then they are more likely to get the answers to their queries faster and settle on a purchase sooner.