Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche

Market Wisdom

How to Increase the Profitability of Your Business

Though there are many different measures for the success of a business, at the end of the day, one that you cannot escape is the measure of profits. Your business needs profits in order to cover costs, give you a healthy return, and of course to reinvest. You cannot expand or commit to corporate social responsibility (CSR) without them.

Increasing profits can be difficult, especially when your business is based around a service. Increasing the prices is not always a guaranteed strategy, and in fact, should be one of the last steps you take to increase your profit margins.

There are far more effective ways of increasing the profitability of your business, including:

Improve the Efficiency of Your Company

Improving business efficiency means many different things. It is important that you first audit your business to determine which areas need work.

This could be the programs you use or in how your employees were trained. It could even be improved by revamping the break room or giving employees more time at lunch so that they can have a proper break and in turn, work harder in the afternoons instead of burning out.

Improve Staff Training

Your staff should be kept up to date with training and work to improve and enhance their skills on a regular basis. A great way to do this is to subscribe to a membership that organizes training days and other events.

No matter whether you work in the finance industry, or in a certain sector of marketing, or specialize in a certain medical profession, consider training that would suit their needs. You can send your team to further their optician training, for example, as part of your membership benefits with PECCA.

Improve Data Management

A business is nothing without its data, but at the same time, streams of numbers are incomprehensible to the human brain. We work with patterns, so try to find a data management program that can generate automated reports for you, so that you can see the patterns without the fuss and make better business decisions as a result.

Improve Company Culture

Your company culture is critical because a happy and healthy employee is one that is loyal, hardworking, and productive. If they don’t enjoy their environment and they don’t enjoy their job, they’re less likely to work well, but by supporting them so that they can enjoy a healthy work/life balance, you can reduce turnover and improve your business from the ground up.

Offer Secondary Services to Customers or Patients

There are many expenses that you can easily reduce without any loss of quality. Examples of such expenses include:

  • Paper – go paperless to save on materials and printing costs.
  • Utilities – make your business as energy efficient as possible.
  • Partner Costs – buy in bulk with other companies to make use of discounts.

Reducing costs just by making these simple changes means you can increase your profit margin in your own time. Combined with the other great tips in this guide, your company should be more profitable in no time at all.

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