Are CBS and Viacom Making Money?
All of CBS’s renewed scripted dramas experienced a double-digit ratings collapse among 18 to 49-year-olds. Three of them; Scorpion, NCIS: Los Angeles, and Criminal Minds, lost more than one-quarter of their audience between 2017 and 2018, ratings indicate.
These figures spell disaster for CBS because the 18 to 49 year old demographic includes most of the population including; Generation Z (18-19 age group), Millennials (age 20 through 35) and Generation X (age 36 through 50). Since are around 79.41 million Millennials, 65.72 million Generation Xers, and 73.51 million members of Generation Z, according to Knoema, it appears that CBS has lost the entertainment wars badly.
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