The Apple Money Machine keeps ticking

In particular, “the Apple good, all other techs bad belief,” creates a base of loyal Apple customers. More importantly, those zombies give Apple a steady stream of cash it can tap for R&D or other purposes.

Therefore, one of Apple’s biggest value attributes is its reputation. To explain, the reputation brings in a lot of business at little or no cost. Hence, the reputation helped make Apple a value investment at $170.18 a share on 14 February 2019.